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Dr. Jiyun Kang

Photo of Dr. Kang

Dr. Jiyun (Yuni) Kang is currently Associate Professor of Merchandising in the School of Family and Consumer Sciences at Texas State University. Her research focuses on sustainable decision making processes, including corporate social responsibility (CSR), brand crisis and resilience, sustainable consumption, and consumer emotion. Dr. Kang has expertise in quantitative research methods including data mining, modeling, and marketing matrix (e.g., a new scale development).

Dr. Kang has published numerous peer-reviewed articles in top-tier journals with strong impact factor as well as flagship journals within the field of textiles and apparel, which includes Journal of Business Ethics, Journal of Environmental Psychology, Clothing and Textiles Research Journal, Family and Consumer Sciences Research Journal, and International Journal of Consumer Studies. She has earned external grants as a Principle Investigator from such organizations as the National Science Foundation, National Research Foundation of Korea, and American Association of University Women. She also received Texas State REP grants in 2011, 2014, and 2016 as well as Interdisciplinary Research grants in 2014. 

Dr. Kang’s scholarly works have been sustainably recognized through a number of prestigious external and internal awards. She received Best Paper Awards/Paper of Distinction Awards from the International Textile and Apparel Association (ITAA) in 2009, 2013, and 2016. Dr. Kang was selected for ITAA Rising Star of 2016 and received the ITAA Educators for Socially Responsible Apparel Business Research Award in 2013. She won the 1st Place of Doctoral Best Paper at ITAA in 2010. With publications in Family and Consumer Sciences Research Journal, she was selected as the Emerging Scholar of the Year by American Association of Family and Consumer Sciences (AAFCS) two times, in 2012 and 2014. Dr. Kang received Presidential Distinction Award for Excellence in Scholarly Activities from Texas State in 2014 and 2015.

Dr. Kang is strongly committed to teaching and mentoring undergraduate and graduate students. Under Dr. Kang’s advising and guidance, her thesis advisees made academic and scholarly achievements including receiving thesis support grants from the Graduate College, making co-authored publications, winning the Paper of Distinction Award from ITAA and so many. Dr. Kang also supported her graduate students with her grants to collect data and complete top-quality theses. She taught a wide range of graduate level courses including school-wide Graduate Research Methods, Global Sourcing, and Consumer Behavior. Undergraduate courses she taught are Fashion Economics from the Global Perspective, Advanced Buying, Consumer Behavior Theory, and Consumer Research Methods. As a recognition of her teaching excellence at the university level, she received the Teaching Award of Honor from the Texas State Alumni Association in 2012 and was named as Top 25 Women Professor in Texas. She has been serving as the Graduate Program Coordinator for the Merchandising and Consumer Studies program.

Dr. Kang has been serving as an Associate Editor for Family and Consumer Sciences Research Journal, one of the flagship journals in her field since 2013.

Contact Information

Office - FCS 126B
Phone: 512-245-2534
Office Hours: