Dr. Jiyun “Yuni” Kang is an Assistant Professor of the Fashion Merchandising Program in the Department of Family and Consumer Sciences at Texas State University. She received her doctorate at Louisiana State University. Her research focuses on consumer behavior and sustainability, particularly in the consumption of sustainable products, social shopping behaviors and motivations, elderly consumers’ coping and psychological well-being, consumer innovativeness/opinion leadership, and new product adoption and diffusion. She is also interested in quantitative research incorporating advanced statistical methodologies such as multi-dimensional scale development and Structural Equation Modeling.
Throughout her academic and industrial experiences, Dr. Kang has generated referred journal publications, earned internal and external grant funding including a grant from the National Science Foundation (NSF), and won international best paper awards, fellowships, and honors. For more information, please visit her personal web page at https://sites.google.com/site/drjiyunkang