Skip to Content

Dr. Vertica Bhardwaj

Dr. Bhardwaj

Dr. Vertica Bhardwaj is an Assistant Professor of Fashion Merchandising in the School of Family & Consumer Sciences. She earned her doctoral degree from The University of Tennessee, Knoxville in Retail and Consumer Sciences. Prior to joining TX State, she was a faculty in the Department of Textile & Apparel at UT Austin.

Her research areas include understanding consumer behavior, particularly role of consumers’ ethical values and social responsibility in shopping behavior, brand management, internationalization process (born/gradual global), fast fashion, and differences in consumption of counterfeit luxury brands across various cultures. She builds her research on strong theoretical foundations and supports it with advanced statistical tools and modeling techniques. Throughout her academic experience, she has generated referred publications in top-tier consumer marketing based journal such as Journal of Global Marketing, Journal of Retailing & Consumer Services, International Journal of Retail and Distribution Management, International Review of Retail, Distribution and Consumer Research, and Journal of International Consumer Marketing

She has taught various courses including Consumers in the marketplace, Apparel Product Development, Principles of Retail Merchandising, Retail Buying & Planning, Global Retailing, Textiles & Apparel Industry in the Global Marketplace, and Sewn Product Analysis to name a few.


Contact Information

Office - FCS 145
Phone: 512-245-4620
Office Hours: